IPG Mediabrands

Conceptualization
Creative Direction
Presentations & Templates
Design
Storytelling

CES 2025: To bring the theme Future Forward to life, we developed a full suite of branded assets for the IPG Mediabrands Villa—spanning environmental design, invitations, and motion graphics. Designer: Sally Rousseau | ACD: Alison Kelly

Cannes 2023: For IPG MB’s presence at Cannes Lions, my team partnered with Rapport, our out-of-home agency, to craft a bold and memorable visual identity for the Villa—designed to stand out along the Croisette. The full activation included over 100 custom deliverables, from room décor and invitations to branded menus and signage, creating a cohesive and elevated experience throughout the space. Designers: Sally Rousseau, Gelisa Henry | AD: Brittany Button

Sustainability Forum 2024: On Earth Day 2024, IPG MB’s Sustainability Team held their second annual Sustainability Forum

Peak Week: Peak Week is a company-wide celebration of growth, with in-person classes, coaching sessions, virtual courses, and team gatherings—all designed to inspire continuous learning. I created a visual identity that unified the brand colors of all participating IPG MB agencies, reinforcing inclusivity and shared purpose. Deliverables included signage, meeting notepads, and collectible achievement badges.

2024 Social Media Impact Strategy Report: For the annual Social Media Impact Strategy Report, my team led the layout and visual direction, highlighting emerging trends, data insights, and forward-thinking strategies shaping the social landscape. We evolved the existing IPG MB design system—integrating fresh green accents to signal innovation and reinforce the report’s focus on growth and sustainability. The event featured keynote speaker Molly Kawahata, former climate advisor to the Obama administration. Designer: Sally Rousseau

Powerpoint Template Refresh: Following IPG MB’s 2023 brand refresh, we developed a suite of flexible PowerPoint templates for both IPG MB and MAGNA, our media investment division. Designed for both digital and print use, the templates included horizontal and vertical formats with built-in storytelling structures and branded visual elements. Designers: Gelisa Henry, Ben Huh, Sally Rousseau | ACD: Alison Kelly

Key Presentation Slides: A curated selection of some of my favorite presentation slides developed during my time at IPG MB. I love transforming complex stories into simple, visual narratives that amplify the voice and vision of the presenter.

Other: A curated selection of ads, invites, and other marketing materials I have created in my time at IPG MB ranging from in office celebrations to Cannes Executive dinners.

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